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Playbook 02 · Food content

Make every plate
look worth ordering.

The 12-step process from our restaurant shoots, the same one in the reel. Tick what you already do. Your score shows what to fix before the next shoot.

01Light

02Set & styling

03Camera & movement

04Story & edit

FAQ

Questions, answered.

Anything else, ask us on WhatsApp. A person replies, not a bot.

Can I shoot food reels on a phone?

Yes. Most of these 12 steps are about light, timing and movement, not gear. A recent phone with one big window or soft light beside the table gets you most of the way.

What is the best light for food videos?

One large, soft light from the side or slightly behind the dish, with the room's overhead lights off and a white card opposite to fill the shadows.

How long should a restaurant reel be?

Long enough to show the dish and the offer, usually 7 to 20 seconds. What matters most is the first 2 seconds: open on the sizzle, pour or cheese pull.

Can Digital Lineup shoot our menu?

Yes. We shoot, edit and post food content for restaurants, cafés and bakeries. Message us on Instagram or WhatsApp, or send a brief at the bottom of this page.

Start something cool

Hi Digital Lineup, I’m from and you can reach me at . I need and the budget in hand is .

Packages start from PKR 120,000. Or skip the form: WhatsApp +92 300 959 0042
Got it, thank you.We will reply within one working day. For anything urgent, message us on WhatsApp.