01 / Restaurant
Spice & Grill
A warm, appetite-first identity for a restaurant: flame mark, olive and cream palette, menus, uniforms and takeaway packaging.
Branding & Identity
Brands people
Brands people
know on sight.
Logos, brand systems, brand books, signage, packaging and mascots, designed in our Multan studio for businesses in Pakistan and around the world.
Why it matters
A logo is the smallest part of a brand. We design the whole system: the mark, the colours, the type, the tone and every place a customer meets you, from a shop sign and a takeaway bag to an app icon and an Instagram grid. So the business looks like one business, everywhere.
4 yrsbuilding brands and the content that launches them
6in-house specialists: design, production, media and strategy
2–4weeks for most identities, brief to brand book
5.0★on Google from 16 client reviews
Selected identitiesFour brands.
Four brands.
Four worlds.
Every identity below has a full case study with the brand book, the mockups and the launch film.
02 / Beauty
Lume Beauty Studio
A gold flower mark and a deep wine palette for a beauty studio, carried onto the shop front, the reception wall, uniforms and packaging.
03 / Electronics retail
Shan Electronics
A lightning S built from the letter and an electric sign, a store front that glows at night, and a 3D mascot who now fronts their campaigns.
04 / Marketing agency
Capxa
A marketing agency hired us to build their own brand: an arrow mark drawn on a 45° grid, a violet system, and launch content that sold the service.
The brand book
The full book.
The full book.
Scroll it.
Every identity ends with a book your team, printers and future agencies can follow. Keep scrolling to flip through a real one.
Pages shown as delivered to the client.
What we design
Everything your brand touches.
01
Logo & mark
A mark built on a grid that works as an app icon and as a three-metre shop sign.
02
Brand system
Colours, type pairing, patterns and rules that keep every post and print consistent.
03
Brand book
One document for your team, printers and any future agency. No more guessing.
04
Signage & interiors
Shop fronts, reception walls and in-store graphics, shown in photoreal mockups first.
05
Packaging & merch
Boxes, bags, labels, cups and uniforms that make the product look like the brand.
06
Mascots & 3D characters
A face for the brand that can star in campaigns, like the Shan Electronics mascot.
07
Logo films & launch
An animated logo film and the first month of content, so the new brand lands with a moment.
Logo filmsEvery mark gets
Every mark gets
its moment.
The story behind each identity, cut as a short film for launch day. Tap the speaker for sound.
Process
From brief to brand book.
You see your brand in the real world before you approve it: on the sign, the box and the phone screen. Not on a mood board.
Week 1
Brief & research
One working session on your business, buyers and competitors. We write it up as a one-page brief you sign off.
- Brief
- Competitor audit
- Positioning
Week 1 to 2
Concept directions
Two or three distinct directions, each shown on real mockups: signage, packaging, social posts and the app icon.
- 2 to 3 directions
- Photoreal mockups
Week 2 to 3
Refine the chosen one
We develop the direction you pick: the final mark, colour and type system, patterns and every application you need.
- Final mark
- System
- Applications
Week 3 to 4
Brand book & launch
Final files for print and screen, the brand book, and if you want it, a logo film and launch content from our production team.
- Brand book
- Source files
- Logo film
- Launch content
WorldwideStudio in Multan.
Studio in Multan.
Brands anywhere.
- Remote by designBriefs, concept reviews and sign-off over video calls and shared boards, in your time zone.
- Files that travelVector, print and screen files plus the brand book, ready for printers and developers in any country.
- One team after launchThe same studio shoots your content, cuts your films and runs your ads, so the brand never drifts.
Industries
Built for very different buyers.
Reviews
In their words.
★★★★★ 5.0 from 16 reviews on Google.
I was requested for graphic designing work and the Digital Lineup team nailed it. I am very much satisfied with their work performance and the quality of work.★★★★★Hafiz Muhammad Mueez Amin, Google review
Their team is the perfect blend of professionalism and innovation, consistently bringing fresh, creative ideas to the table that set us apart.★★★★★Muhammad Abdullah, Google review
Their attention to detail and creative approach set them apart. Excellent communication and strategic planning ensure your ideas are executed flawlessly.★★★★★Asif Hussain, Google review
What is included in a brand identity?
A logo and mark, colour palette, typography, graphic elements and a brand book that shows how to use them. Depending on the business we add signage, packaging, menus, uniforms, stationery, social templates, a logo film and launch content.
How long does a branding project take?
Most identities take two to four weeks: brief and research, two or three concept directions shown as real mockups, refinement, then final files and the brand book. A larger system with packaging or interiors can take longer, and we agree the timeline before we start.
How much does brand identity design cost?
Brand identity projects start from PKR 120,000. The final price depends on how many touchpoints you need, for example signage, packaging, a mascot or a logo film. Tell us what you need in the form below and we will send the right package with a fixed price.
Do you work with businesses outside Pakistan?
Yes. Our studio is in Multan and we work with clients remotely over video calls and shared boards. Final files are delivered digitally, ready for print and screen wherever your business is.
Can you refresh my existing logo instead of starting over?
Yes. If your name and mark already have recognition, we often keep what works and modernise the rest: cleaner geometry, a proper colour and type system, and a brand book so it stays consistent.
What files do I get at the end?
Print and screen versions of every logo (vector and PNG), colour codes, fonts, templates and the brand book as a PDF, so your printer, your team and any future agency can use the identity correctly.
Can you launch the brand after the identity is done?
Yes, and most clients ask us to. Because production, social media and ads are in-house, we can shoot launch content, make the logo film and run the launch campaign with the same team that designed the brand.
Start something cool
- WhatsApp+92 300 959 0042
- Emailhello@digitallineup.com
- StudioOffice #1, Basement, Al Shifa Hospital, Masoom Shah Rd, Multan, Pakistan
- ClientsPakistan and worldwide, briefed remotely