Lume Beauty Studio
A beauty studio built from scratch: name lockup, gold flower mark, colour, type, signage, uniforms, packaging and the interior it all lives in.
2 films
Identity
A beauty studio brand built from scratch
The brief
Lume Beauty Studio was a new studio that needed a complete identity, built from scratch, that felt premium from the first day.
What we made
A name lockup and gold flower mark, a deep wine and cream palette, a type pairing, patterns, signage, uniforms, packaging and photoreal interior mockups, plus two brand films for the launch.
Why it works
Beauty clients judge a studio before they book: the sign, the reception, the packaging and the Instagram grid all have to feel like the same place. Designing every touchpoint together, and showing them as real mockups before anything was printed, made the brand feel established on opening day.
