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Meta Ads

Ads with one goal
and one number.

Social media ads, designed and run by one team. Facebook and Instagram ads where the goal is agreed before we spend, the creative is made by our own team, and the report shows the one number that goal is measured by.

54Mad impressions across client campaigns
16Mpeople reached in Pakistan and Australia
30K+WhatsApp and Messenger conversations started
-75%cost per lead in four months for a lead campaign

Lifetime totals from the ad accounts we manage, read from Meta Ads Manager in October 2026. Each client’s own numbers are below.

Running your own ads? Check them first with our free 12-point Meta Ads Checklist.

How we think about it

Most ad accounts fail because nobody agreed what the ads were for. We start with one goal: conversations, reach or followers. Then we build the creative for that goal, track the one number it is measured by, and move the budget every week towards whatever is winning.

3goals we run ads for, and we pick one before spending
75+campaigns managed across energy, food, education and services
7-daycreative cycle: new hooks tested every week
5.0★on Google from 16 client reviews
What we do

Three goals.
Three ways to win.

Every campaign we run falls into one of these. The goal decides the creative, the audience and the number we report.

Goal 01

Conversations & leads

For businesses people enquire about: solar, education, property, services, B2B. Ads open a WhatsApp or Messenger chat, or a short lead form, and we track every one to a sale.

The number we reportConversations or leads, and the cost of each
Goal 02

Reach & launches

For product launches, menus, festivals and creator films. The ad is the content itself, cut for the feed, and the budget buys views from the people most likely to buy.

The number we reportPeople reached, views and the cost per thousand
Goal 03

Followers & presence

For new pages and local brands that need an audience before they sell. Page follows, profile visits and check-ins, at a cost that makes sense.

The number we reportNew followers and the cost of each
Client results

Goal. Work.
Number.

Real campaigns from the accounts we manage, in the currency each account runs in. Every case links to the full story.

Apex Solar

Lithium batteries, Pakistan, USD
Goal
Make a new battery brand known nationally and turn that attention into dealer and customer enquiries on WhatsApp.
Work
Creator films with Shahid Khan, Shaheen Shah Afridi and Dr Sab, product posters, expo campaigns and WhatsApp lead ads across 22 campaigns.
45Mimpressions, 24M people reached
7.1Mvideo views on a single creator film ad
22,800WhatsApp conversations at about $0.04 each
Apex Solar case study

TV mounting business

Home services, Australia, AUD
Goal
Booked jobs. Fill the calendar of an installation business through lead forms, not likes.
Work
Tracking first, then campaigns split by service, before-and-after creative, lookalike audiences and a phone-first landing page.
9Month 1
71Month 2
135Month 5
388leads in five months
$29.57cost per lead, down from $119.63
$25.14best month’s cost per lead
Installer case study

Shangrilla Gardens & Bakers

Restaurant and bakery, Pakistan, USD
Goal
Fill tables and sell launches: Ramadan and Eid menus, the 50-year anniversary film, Can Cake, deal posters for each branch.
Work
27 campaigns of food films and deal creatives shot by our own crew, run on Facebook and Instagram around the festival calendar.
6Mimpressions, 3.7M people reached
2Mpost engagements at about $0.0005 each
458Kengagements on one Ramadan video for $117
Shangrilla case study

Al Shifa Educational Complex

Education, Pakistan, USD
Goal
Admissions. Parents and students messaging the school about courses and scholarships.
Work
Scholarship and admissions posters, student videos and a creator post, all pointed at Messenger and WhatsApp across 8 campaigns.
5,576admissions conversations started
$0.08average cost per conversation
$0.04best campaign: 3,844 chats from a scholarship offer
Al Shifa case study

Solar Mandee

Solar marketplace, Pakistan, PKR
Goal
Build a following from zero for a new solar marketplace, fast and cheaply, then turn it into enquiries.
Work
Page-follow campaigns with product and offer creative, plus installment and lead ads for Lahore and Multan.
29,700page follows from ads
Rs 0.93cost per follow on the main campaign
150K+followers the client reports in eight months
Read their review

Taimoor Cattle Farm

Livestock, Pakistan, PKR
Goal
Sell animals before Eid: buyers messaging on WhatsApp from a single video.
Work
One film of the farm, cut two ways: an engagement version to warm up the audience and a WhatsApp version to sell.
736WhatsApp conversations from one video
Rs 26cost per conversation
105Kengagements on the warm-up cut at Rs 0.07 each
Crusty’sFast food, USD791 Instagram profile visits at $0.02 and 341 order chats at $0.11 from a giveaway and a flat 20% offer.
Rainbow PrintingB2B printing, USD and PKR2,988 page follows at $0.01 each, plus 138K post engagements on B2B content.
M. BuildersConstruction hiring, USD305 applicant conversations at about $0.06 each from two recruitment campaigns.
Grip InstituteEducation, USD109 enquiry conversations at $0.07 from the first ad we ran for them.

All figures are lifetime results read from Meta Ads Manager on 23 October 2026 for the accounts Digital Lineup manages. Costs are shown in each account’s own currency.

Ad creative

Made in-house.
Tested weekly.

The posters, offers and films above came from our own designers and crew. Hover to pause.

RestaurantsDeals that fill tables
Education & B2BEnquiries and followers
EnergyCampaigns that bring dealers
In your ad account

Six things we do every month.

01

Tracking first

Pixel, WhatsApp and lead-form events that record real conversations and sales, not just clicks.

02

Campaigns by goal

One campaign per goal and per offer, so you can see which product actually makes money.

03

Creative that sells

Offers, creator films, before-and-after and short reels, refreshed every week.

04

Lookalike audiences

Built from the people who actually messaged or bought, then widened city by city.

05

Landing pages & WhatsApp flows

Fast pages or a WhatsApp greeting that qualifies the lead before your team replies.

06

One-page report

The goal, the number, the cost of each, spend and next month’s plan.

Ad cuts

Stop the thumb.
Then sell.

Short video ads cut for the feed and stories, each built around one hook.

Kiwi coolerShangrilla Gardens
Say helloShangrilla Can Cake
Smart commodeHamid Enterprises
Creator cutApex Solar
Process

Test. Learn. Scale.

The first month agrees the goal, sets up tracking and finds the winning hook. Every month after that, budget moves to what works.

Week 1

Goal & tracking

We agree the one goal and the number it is measured by, then fix tracking before spending a rupee.

  • Goal
  • Pixel & events
  • Offer review
Week 2

Launch tests

Three to five hooks, two audiences, one clear offer. Small budget, fast answers.

  • Creative tests
  • Audiences
  • Landing page
Month 2 onward

Scale winners

Budget moves to the ads and audiences with the lowest cost per result. Fresh creative weekly.

  • Scaling
  • New creative
  • Lookalikes
Every month

Report & plan

One page: the goal, the number, the cost, spend, what we learned and what we try next.

  • Report
  • Next tests
Worldwide

Ads in rupees.
Ads in dollars.

  1. Any marketWe run campaigns in Pakistan and abroad, in the currency and language your buyers use.
  2. Your account, your dataYou own the Business Manager, pixel and audiences. We work as your partner inside it.
  3. Creative on tapShoots, design and video from the same team, so tests never wait on another agency.
Reviews

Results talk.

★★★★★ 5.0 from 16 reviews on Google.

We brought Digital Lineup on board to manage Solar Mandee’s social media presence. Our Facebook following has skyrocketed to over 150K thanks to their strategic ad campaigns and eye-catching designs.★★★★★Solar Mandee, solar marketplace
Digital Lineup did an amazing work for my business, Hafeez Fabrics, to bring sales and providing best and affordable services.★★★★★Amir Hafeez, Hafeez Fabrics
FAQ

Questions, answered.

Anything else, ask us on WhatsApp. A person replies, not a bot.

What does a Meta ads agency do?

Agrees the goal with you first (enquiries, reach or followers), sets up tracking, makes the ad creative, builds the audiences, manages the budget every day and reports the one number that goal is measured by, plus what it cost. We also build the landing page or WhatsApp flow the ads send people to.

Which goal should my ads have?

If you sell something people enquire about, like solar, education, property or services, the goal is conversations or leads. If you are launching a product, a menu or a campaign film, the goal is reach and views. If you are building a brand page from zero, the goal is followers. Most clients run one main goal and a small second one, and we tell you which before spending anything.

Do I need to give you my ad account?

No. You own your Business Manager, ad account and pixel, and you pay Meta directly. We are added as a partner, and if we ever part ways you keep everything, including the audiences we built.

How long before Meta ads start working?

Reach and engagement campaigns show results in the first week. Lead campaigns need a test month: for one installation business, leads went from 9 in the first month to 71 in the second and 135 by the fifth, while cost per lead fell by three quarters.

Do you run ads outside Pakistan?

Yes. We run campaigns in Pakistan and abroad, in rupees, dollars or any other currency. The creative is made by our own team, so ads can be tested and refreshed weekly in any market.

What budget do I need for ads?

It depends on the goal and the market. In Pakistan, a WhatsApp conversation from a solar or education ad has cost our clients between 4 and 9 US cents, and a page follow under one rupee. We suggest a test budget for the first month, then scale what works. Our management packages start from PKR 120,000 and ad spend is paid to Meta separately.

Do you make the ad creative too?

Yes, and that is the point. Our designers, photographers and video crew make every ad in-house, so we can test new hooks every week instead of waiting on another agency.

Start something cool

Hi Digital Lineup, I’m from and you can reach me at . I need and the budget in hand is .

Packages start from PKR 120,000. Or skip the form: WhatsApp +92 300 959 0042
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