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F&B · Pakistan · 2026
Spice & Grill
A restaurant identity with heat in it: the mark, the menu system and the full brand book.
Brand identityLogoMenu systemBrand book
1brand book, cover to cover
Films
1 film
Brand book
The full book. Scroll it.
The project
A restaurant identity with heat in it
The brief
Spice & Grill needed a restaurant identity that felt warm and appetising and worked everywhere a customer meets it, from the sign outside to the takeaway bag.
What we made
A flame mark and logo lockups, an olive and cream palette, a type pairing, a menu system, signage, uniforms, takeaway packaging and the full brand book, plus a short film revealing the mark.
Why it works
Restaurants are remembered by feel as much as by food. A consistent identity across the menu, the packaging and the staff makes the brand recognisable and gives every future campaign a system to build on.
